JR Centre for Data-Driven Business Model Innovation

This JR Centre researches methods to support companies in their digital transformation and ensure their innovative strength in the long term. It uses methods from data and process mining and machine learning.

The aim of the European Union is to drive forward the competitiveness of European companies in comparison to companies from the USA or China and to sustainably strengthen their innovative power. This JR Centre explores ways to prepare established companies for the future through data-driven business model innovation.

The JR Centre focuses on established production companies, the further development of existing business models and the transition phase from the existing to the newly intended business model. Key topics here are precisely describing the reasons for a necessary business model innovation, ensuring a sustainability orientation and the targeted and efficient use of data to support the company's permanent focus on innovation.

The work of this JR Centre consists of five sub-areas. 1) Analysing successful and failed business model innovation cases and deriving learning points. 2) Designing digital data exploitation in such a way that structured added value is created for the company and its customers, e.g. by optimising customer-side processes and purchasing decisions, increasing customer profitability, and much more. 3) Ensuring the sustainability of the business models. 4) Establishing a customer-centred ecosystem that allows direct customer contact and unfiltered access to information on the customer's perspective. 5) Development of data-driven tools and process models that enable business model innovation.

Methods from data mining, process mining and machine learning are used and adapted to develop these new tools. Structured and unstructured data from different areas such as companies, markets, platforms, social media and the Internet are processed. All these data-driven approaches, in particular concepts, process models, methods and tools, are implemented and tested in practice in pilot projects. The JR Centre evaluates these pilot projects, identifies their weaknesses and improves the approaches.